ATD Show is the commercial truck Industry’s premier marketplace for cutting-edge innovations, products and technologies targeted to commercial truck dealerships – those who own, operate and work within the franchised new truck dealerships industry. This show is not open to the general public.

ATD Show 2024 registration rates are listed on the attendee registration page. 

Attendees may register online or via mail. Learn how on the attendee registration page. Onsite registration will be available in Las Vegas during the Show, however, we strongly recommend attendees register online to save time and money.

Please note day passes are not offered. Registration is for the full event.

We accept all major forms of credit cards (Visa, MasterCard, American Express or Discover) for online and onsite registration. If registering by mail, you must submit a personal check, along with your printed registration form.

Both ATD members and nonmembers are welcome to attend the show. However, ATD members receive a discounted rate. Learn more about Membership. If you have additional questions about ATD membership, please email the membership department or call 800.557.6232.

Yes, the NADA Welcome Reception is available to ATD Show attendees. A ticket is included in the registration for dealers and managers, and their registered guests. The cost for nonmember dealers and managers, guests, and Allied Industry attendees is $250 per person.

Spouses who accompany a dealer/manager can register at the guest rate, which includes all benefits of a full registration.

All registered spouses/relatives have access to the ATD Connection Hub, Education and ATD General Sessions.

At this time, ATD does not offer a student rate.

Yes, children under 18 may attend the ATD Show and must be accompanied and supervised by an adult at all times. Registration for children is complimentary and must be done onsite. All children, except infants in backpacks or slings, must be registered and badged to be admitted to the Connection Hub and ATD Welcome Reception. 

Yes, all changes to attendee registration details such as name, company, address, etc. will need to be done directly with Maritz. This change must be made in writing by emailing Maritz at: nada@maritz.com. There is no deadline for making these types of changes to your registration.

We will be more than happy to reprint your attendee badge at Attendee Registration. Please note you are allowed 1 free reprint. Any reprints after that are charged a $50 fee.

Send written request of a registration change or cancellation to nada@maritz.com. Cancellations will not be accepted by phone. All written cancellations must be received by December 22, 2023. A $50 processing fee applies to each individual cancellation. Cancellations after December 22, 2023 will not receive a refund (no exceptions). Optional ticketed events are non-refundable. Refunds are only available when an attendee cancels his/her main registration for the ATD Show. You are responsible for cancelling your hotel reservation as well.