Big-picture insights. Timely conversations. Ideas to move your dealership forward.
ATD Show delivers what truck dealers need to navigate an industry in motion. The 2027 General Sessions lineup tackles the big issues shaping dealerships today — and what’s coming next. From politics and policy to customer experience, workforce and emerging technology, hear from experts and industry leaders who will help you navigate change, make smarter decisions and prepare for the road ahead.
Shifting Gears: Politics, Policy and the Trucking Industry
What could the changing political and regulatory landscape mean for your dealership? Hear from experts as they break down the latest developments from Washington, discuss the implications of the November elections and explore what truck dealers should be watching in the year ahead. Stay tuned for the speaker announcement.
Change, Culture and Customer Service: Building a Stronger Brand
What can truck dealers learn from one of the world’s most recognized service brands? Former Chief Sales & Marketing Officer at The Ritz-Carlton Hotel Company Bruce Himelstein brings decades of experience transforming brands and building cultures centered on the customer. Discover how embracing change, strengthening your service culture and creating memorable customer experiences can build loyalty and keep your dealership relevant in a changing market.
Building Tomorrow’s Truck Dealership Workforce
Finding and developing the next generation of talent is critical to the future of commercial truck dealerships. Hear perspectives from across the industry on attracting, developing and retaining talented professionals. Explore opportunities to strengthen your workforce, develop future leaders and build a dealership where people can grow and succeed.
Plus, hear remarks from the ATD president and meet the ATD Board of Line Representatives.
Putting Technology to Work for Truck Dealers
AI. Emerging technology. Economic pressures. Changing customer expectations. What does it all mean for your dealership? Hear what other dealer-based industries are learning from technology adoption. Explore the forces reshaping commercial trucking and gain practical insights to help you make smarter investments in infrastructure, talent and technology while strengthening customer relationships and positioning your dealership for long-term growth.
Don’t miss the announcement of the 2027 Truck Dealer of the Year.
More to Explore at ATD Show
The learning and connections don’t stop with General Sessions. Dive deeper with workshops and peer-to-peer Exchange discussions, meet directly with OEMs during Make Meetings and connect with fellow dealers and industry partners in The Hub.
Plus, take advantage of special events including Emerging Leaders, Women Driving Auto Retail and the NADA Show 2027 welcome reception — let’s just say it’s going to be Epic.
Join us at ATD Show 2027, Feb. 17-19 at the Hyatt Regency Orlando, and be part of three days of learning, collaboration and connections designed to advance your career, strengthen your dealership and move the commercial trucking industry forward.
