Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
ATD Show 2024
General Session Highlights
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Lonnie Mayne, CEO of Red Shoes Living, Inc.
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Charlie Cook, Founder of the Cook Political Report
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Future of Electrification for the Truck Market
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Washington Policy Panel Discussion
Las Vegas | February 1-3
PLUS, NADA welcome Reception: "A Night Under the Sphere"
Featuring Postcard from Earth
ATD Releases Performance Measurement 2023
ATD Performance Measurement 2023 provides medium- and heavy-duty truck dealers with relative comparative performance guides, including overall dealership performance and departmental information for sales, service, parts, and body shop.
The report, based on 2022 data, covers a variety of challenges faced by commercial truck dealers, including:
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Truck chassis and body production issues and delays, and their impact on factory allocations.
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Used-truck value depreciation.
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Parts shortages and supply-chain issues that caused repair delays for customers.
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Limited human resource availability.
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Growing government regulation.
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations, and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
Latest from ATD Insider
Step-up Your Career
Get Started
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Newest Driven Management Guides
Driven Management Guides cover a wide variety of topics critical to dealership operations. ATD Members can search and download more than 70 guides on various topics in PDF format.
Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.