Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
ATD Show 2026 Is Underway!
The annual ATD Show is taking place in Las Vegas Feb. 3-5, 2026.
In a time of rapid transformation, the ATD Show remains the industry’s most powerful platform for innovation, connection, and growth. This is where dealers and industry leaders gather to shape what’s next.
It's not too late to join us in Las Vegas — the ultimate backdrop for high-energy business and high-impact exposure.
Watch the NADA Live Stage Livestream
Kevin Holmes Appointed Next ATD Chairman
Kevin Holmes
2026 ATD Chairman
LAS VEGAS, Nev. (February 5, 2026) - The American Truck Dealers (ATD) has inaugurated Kevin Holmes of Massachusetts as its new chairman. Holmes succeeds Scott Pearson, president of Peterbilt of Atlanta, and will serve a two-year term.
“I am honored to be the next ATD chairman, and I am ready to do my part to propel the industry forward,” said Holmes, who previously served as ATD vice chair. “Our strength as dealers comes from our solidarity and by working together, we can tackle the challenges that come our way. I am committed to building a stronger tomorrow and shaping the future of trucking with you all.”
Enroll Today in the ATD Dealership Workforce Study
ATD is proud to provide its members with the opportunity to participate in the ATD Dealership Workforce Study, its annual examination of compensation, turnover, retention, benefits, and demographics trends happening in our industry.
Your participation is key to the success of the study and the value of the data. Enroll today!
Latest News
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Upcoming Webinars
SPONSORED AND PRESENTED BY DMS
What Dealers Need to Know About the Future of Payments (February 18)SPONSORED BY NADA
Artificial Intelligence Usage and Legal Issues for Dealerships (February 19)SPONSORED AND PRESENTED BY AVILOO
How Independent EV Battery Testing Drives Used EV Sales (February 25)SPONSORED AND PRESENTED BY PAYJUNCTION
Upgrade Your Payments (Without Changing Your DMS) (March 4)
ATD Emerging Leaders
ATD Emerging Leaders helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.
Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.
Join ATD Emerging Leaders to help build a successful future for our industry, our association and our communities.
ATD Releases Performance Measurement 2025
The ATD Performance Measurement 2025 Driven Management Guide provides medium- and heavy-duty truck dealers with comparative performance data, including overall dealership and departmental guides for sales, service, parts, and body shop.
The report, based on 2024 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:
The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2022 through 2024. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.
View All Driven Management Guides
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations, and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.
