NADA Launches National Ad Campaign Against Stair-Step Incentive Programs


McLEAN, Va. (Sept. 10, 2012) -- NADA kicked off a national print ad campaign today detailing the many negative aspects of manufacturer stair-step incentive programs.

The full-page ad, "Stair-Step Incentive Programs are Bad for the Auto Industry," began running in today's edition of Automotive News.

The ad points out that "stair-step programs create too many negatives to justify their use."

Stair-step programs "harm brand credibility; hurt dealers of all sizes; undermine relationships between dealers and their customers; have an adverse affect on CSI scores; and destroy consumer confidence in dealers -- and in manufacturers' brands."

Editor's note: Send an email to  to tell us what you think about these programs and other manufacturer intrusions into dealers' businesses. All messages will be kept strictly confidential.


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