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Tech-Age Wasteland: Avoiding the Digital Graveyard of Unused Software



Maryann Malesardi

Maryann Malesardi

Senior Manager, Event Marketing

In the fast-paced world of technology, where innovation is a constant, the digital landscape can resemble a graveyard of unused or under-utilized software. According to Covideo, a staggering $500,000,000 is wasted every year on unused software. In fact, nearly half (49.96%) of installed software goes unused by employees.

In a NADA Show Live Stage segment on Feb. 3, Covideo addressed the challenges faced by dealerships in adopting digital tools and technologies, exploring top barriers, and proposing strategies to avoid “shelfware” — software or hardware that remains unsold, unused or under-used.

According to a 2023 study by Capital One, adoption of technology is the most overwhelming hurdle for dealerships.

Top Barriers to Adoption:

  1. Reliability and Performance (44%): Fear of investing in technology that may not deliver as promised can be a significant deterrent for dealerships. Addressing this barrier requires thorough research, testing and a commitment to partnering with reliable technology providers.
  2. Budget or Cost (41%): It is essential dealerships treat this as an investment rather than an expense. Developing a budgeting strategy that considers the long-term benefits of technology adoption can help overcome this hurdle.
  3. Ease of Adoption (40%): Employees may resist change if the learning curve is steep or if the new tools disrupt established workflows. Prioritizing user-friendly solutions, providing comprehensive training, and fostering a culture of adaptability can enhance the ease of adoption.

Embracing technology is not just a necessity; it's an opportunity to stay ahead in the competitive automotive industry.

Strategies for Success:

  • Determine metrics that matter.
  • Seek a partner rather than a vendor.
  • Prioritize integrations.
  • Get buy-in/input.
  • Drive adoption. 
  • Socialize wins.
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