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NADA Show is Here—What’s in Store for Day 1

Published February 9, 2021


Na'Tasha Jones

After months of planning and building, our first-ever virtual Show is about to begin. Starting today, dealers, managers and more can access all the excitement of the Auto Industry Event of the Year right from your home or dealership. Take a minute to review everything planned for Day 1 of NADA Show 2021.

Join us as we welcome all on the Live Stage at 10:30am EST, followed by our Opening General Session on the Main Stage at 11am EST, featuring Mark Wahlberg and Jay Feldman in conversation with NADA Chairman Rhett Ricart, plus tons of education sessions for each dealership department. We’ll showcase thousands of products from more than 240 exhibiting companies at the virtual Expo, and host networking with attendees and exhibitors, contests to win cool prizes, and so much more.

NADA Show Day 1 Highlights

10:30am EST Live Stage: NADA Show Welcome (Attendee Training)
11am-11:30 EST Main Stage Opening Session, featuring NADA Chairman Rhett Ricart, Mark Wahlberg and Jay Feldman
11am-6pm EST Expo Open
11:30am-12:30pm EST Workshops & Education Sessions
11:30am-12:30pm EST Franchise Meetings* - Acura and Mazda (only available live)
12:30pm-1:30pm EST Workshops & Education Sessions
12:30pm-1:30pmEST The Virtual Exchange (only available live)
1:30pm-2:30pm EST Franchise Meetings* - Honda and Mercedes-Benz (only available live)
2:30pm-3:30pm EST Exclusive Expo Hour
3:30pm-4pm EST Main Stage, featuring the TIME Dealer of the Year Award
4pm-5pm EST Workshops & Education Sessions
4pm-5pm EST Franchise Meetings* - FCA and Nissan (only available live)
5pm-6pm EST Opening Night Receptions

Networking at the Show

Before things get started, be sure to set up your Network Now profile. Completing your information in this new matchmaking tool and selecting your preferences is required in order to:

  • Connect with exhibitors at the Expo and begin setting up meetings
  • Network with fellow attendees and begin setting up meetings, 
  • Send messages via the networking chat function,
  • Link your social media accounts, and 
  • Get personalized recommendations based on your preferences.  

We’re excited for you to explore all there is to learn and experience over the next three days. We’ll see you at the Live Stage at 10:30am EST when we welcome you to the Show.

Still need a last-minute ticket? Head over to to register join us.

Join the #NADASHOW Conversation

Tune in to all of NADA’s social platforms for the latest real-time alerts, photos, and recaps and join the #NADASHOW conversation all week long on Facebook, Twitter and Instagram.

Helpful NADA Show 2021 Resources

Show Schedule Show FAQs
Code of Conduct How to Navigate the Show