The Hub

New for 2027, The Hub is the heart of the ATD Show experience. Whether you're attending a general session, celebrating industry excellence, connecting with colleagues or exploring new solutions, this is where ideas, conversations and opportunities come together. 

Throughout the Show, you'll hear from inspiring speakers, meet industry leaders, discover innovative products and services, and recharge between sessions. Make The Hub your go-to destination to learn, network and stay connected. 

What's Happening in the Hub: 

• General Sessions featuring industry leaders and thought-provoking speakers. 
• Award presentations, including the Truck Dealer of the Year Award, Excellence in Parts and Service Awards, and the new Excellence in Sales Award. 
• Networking receptions, including the Welcome Reception and Networking Reception. 
• Sponsor stations showcasing products, services and solutions for commercial truck dealers. 
• A comfortable lounge and coworking space with complimentary snacks and beverages.