Database Maintenance Is Key to Future Marketing Success

Track: Marketing

Sunday, January 29, 1:00 - 1:20 PM

Room: Dealer Learning Lab

Presenters: Peter Martin

Database management is the single most important thing that you can do to improve your email deliverability and protect your sender reputation. In this learning lab, attendees will be provided step by step instructions on how to clean their customer and prospect database to improve customer engagement.

Presenter

Peter Martin

Cactus Sky Digital

President & Founder

Peter "webdoc" Martin is automotive industry expert specializing in digital marketing trends, online reputation, conquest email marketing and integrating technology to increase sales. Martin started his automotive career in 1986 with Ricart Ford and was part of the team that propelled them to the status of #1 Ford Dealership in the nation. He has been actively involved in the automotive industry his entire career working in dealerships and/or marketing for them. He currently is the President of Cactus Sky Digital and Testimonial Builder. He is also a contributing author to AutoSuccess Magazine and other trade publications.