Exhibitors, Thank you for attending!

The NADA Show 2025 will take place in New Orleans, LA, January 23-26. We anticipate opening for booth space applications in late May 2024. Please check back for updates.

Line art graphic for NADA Show 2024




Why exhibit at the NADA Show?

The NADA Expo is the auto industry's premier marketplace of products and technologies specifically targeted to franchised new-car dealerships. Your face-to-face engagement with current customers and potential customers will help create a more personal connection, build trust and credibility, and establish a stronger relationship.  Here are the top reasons to exhibit, ranked by our exhibit partners:

  • Meet and connect with prospective customers
  • Strengthen or establish your brand
  • Build your bond with existing customers
  • Get direct access to thousands of top-level Dealer Execs and Industry Leaders
  • Speak directly to your target market
  • Learn about new industry developments
  • Engage in B2B connections
  • See what competitors are doing
  • Close deals at the show
NADA Expo Hall


Fast Facts

NADA Expo Hall
  • More than 500 companies occupy 700,000 square feet of exhibit space
  • Over 10,000 dealerships are represented at the show
  • More than 70% of the Top 150 Dealerships attend
  • 55% of Dealers bring up to five Managers to shop the Expo and compare products
  • 67% of Attendees visit 20 or more booths during the 3-day event
  • 70% of Attendees plan to make purchases in the coming year
  • Dealership Demographics –
    • 63% single dealerships
    • 35% chain dealerships
    • 2% publicly owned dealerships


Who Attends?

NADA brings the auto industry decision makers to you. The demographic breakdown of 5,914 dealer/manager customer prospects include:

  • 42% Dealer Principals
  • 57% Managers
    • General Manager – 52%
    • Marketing Manager – 22%
    • New Vehicle Manager – 7%
    • Internet Manager – 7%
    • Service Manager – 6%
    • Pre-owned Manager – 4%
    • Parts Manager – 2%

Also attending are:

  • 3,459 Allied Industry Reps
  • 1,096 Internationals
NADA Expo Hall


Included with Booth Cost

Your $36 per sq ft booth rate includes the following benefits that add value for your marketing dollars:

  • Online listing of your company on nadashow.org form assignment until July 2024
  • Program directory listing (company name and booth number)
  • Mobile app listing - including company name, product info and booth location
  • Pre-show and post-show mailing lists of registered Dealers, Manager, Internationals and Allied Industry Affiliates
  • Special exhibitor housing rates negotiated by NADA at official hotels
  • Ongoing Expo Updates with latest news and information
  • Shuttle bus transportation during the show
  • Show logo for use in NADA Show-related marketing activities
  • Ongoing pre-event promotions from NADA via web, email, news wires, print materials, direct mail and social media
  • Four complimentary exhibitor badges per 100 sq. ft. of space, up to a maximum of 60 badges per booth

Invest in Your Company's Success

Your booth investment gives our company the opportunity to access 10,000 dealerships at the show, make B2B connections, and enjoy year-round customer engagement.


NADA Expo Booth Rate: $36 per sq ft and a 50% deposit is required with the application. If paying deposit by check, it must arrive within 10 days of application date. Please note that no space assignments will be made unless payment is received with the application.


Final payments are due by November 15, 2023. All payments must be made in U.S. Dollars. Submit your credit card or ACH payment using our online payment system, or mail your check made payable to NADA:


Attn: Expo Dept.
8484 Westpark Drive, Ste 500
Tysons, VA 22102


The NADA Show is where business gets done!


Expo Contacts