Exhibitor Essentials
Booth Space Costs
Booth space cost is $40 per square foot
Cost of space does not include the following: rigging or machinery moving, unpacking, erection or repacking of displays, utilities (i.e. electrical, water, gas, compressed air, telephone, booth decoration, furniture, carpet). Exhibitors may order these services from the official show contractor, Freeman, through the online service kit.
Required Deposit & Payments
- A 50% deposit is required with the application. If paying deposit by check, it must arrive within 10 days of application date. Please note that no space assignments will be made unless payment is received with the application.
- Final payments are due by November 14, 2025.
- All payments must be made in U.S. Dollars. Submit your credit card payment or ACH using our online payment system or mail your check made payable to NADA:
National Automobile Dealer Association
8484 Westpark Drive, Suite 500
Tysons, VA 22102
If you need a W9 to process your payment, please contact us at expo@nada.org
Included with your booth purchase
- Online eBooth listing of your company on nadashow.org from assignment until July 2026.
- Program directory listing (Company name and booth number).
- Mobile app listing - including company name, product info and booth location.
- Pre-show and post-show mailing lists of registered Dealers, Managers, Internationals and Allied Industry Affiliates.
- Special exhibitor housing rates negotiated by NADA at official hotels.
- Ongoing Expo Updates with latest news and information.
- Shuttle bus transportation during the show.
- Show logo for use in NADA Show-related marketing activities.
- Ongoing pre-event promotions from NADA via web, email, news wires, print materials, direct mail and social media.
- Four complimentary exhibitor badges per 100 sq. ft. of space, up to a maximum of 60 badges per booth.
Assignment Process
When applying for space, please review the Contract Terms & Conditions and the Exhibit Rules & Regulations.
Booth assignments are processed using the following criteria:
First round booth assignments are processed based on the following criteria for applications and deposits received by May 30, 2025:
- Total priority points accumulated from past participation (this includes first-time companies with no priority points)
- Date of receipt of application & deposit
- Subject to availability
Second round of booth assignments are processed based on the following criteria for applications and deposits received after May 30, 2025:
- First-come, first-served based on date of receipt of application and deposit
- Subject to availability
Other criteria that can also be used when appropriate and determined by NADA include-space size, business relationships with NADA or NADASC, dealer interest, similar products and dealer complaints.
NADA has sole and unlimited discretion over the assignment of booth location and space. Exhibitor understands that the preferences in display areas listed on the application/contract for booth space may not be available and that Exposition Management may assign alternate areas of similar size – see Section 6 of the Contract Terms & Conditions.
Booth Types & Design Regulations
NADA has developed these Exhibit Design Regulations in accordance with the guidelines set forth by the International Association of Exhibition & Events, in order to provide a fair and consistent environment for all participating exhibitors. It is the primary goal of NADA to have an attractive and successful event for all, and for all exhibitors to have the opportunity to present products and/or services in the most effective manner possible.
Each exhibitor is entitled to reasonable sight lines from the aisle regardless of the size of exhibit. By completing the online Booth Space Application, NADA expects each exhibitor to be in full compliance with these regulations, and reserves the right to enforce any of the guidelines outlined in the following documents.
Please be sure to pass along these regulations to your display company, if you have one, before the construction of your booth begins. It will save your company time and money if you build your booth to be in compliance from the beginning. Large fees can accrue if you are required to alter any unapproved designs onsite.
Note that NADA does not give variances to the Exhibit Design Regulations. It is expected that each exhibitor reviews the regulations and is in full compliance. If your company fails to comply, participation at future NADA Shows may be in jeopardy.
Basic Booth Configurations
| Linear Booth 10'x10' in-line booth or multiples (10'x20', 10'x30', etc) in a vertical direction | Image
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| Peninsula Booth 20'x20' minimum, 2 corners required, 3 open sides | Image
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| Island Booth 20'x20' minimum, 4 corners required, 4 open sides | Image
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| Split Island Booth 20'x20' minimum, 2 corners required, 3 open sides, backs to another | Image
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| Perimeter Booth 10'x10' in-line booth or multiples (10'x20', 10'x30', etc) backed to a wall of the exhibit facility | Image
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Suitcasing Policy
Suitcasing is the act of soliciting business in the aisles during the exhibition or in other public spaces by non-exhibiting companies, including another company's booth or a hotel lobby. It is NADA Show Management’s objective to do everything legally possible to protect our Exhibitors from suitcasing. We want our Exhibitors to know that NADA is tough on suitcasers, and that we are vigilant in our efforts to stop them in order to prevent Exhibitor unhappiness and show erosion.
Please note that while all meeting attendees are invited to the NADA Show, any attendee who is observed to be soliciting business in the aisles or other public spaces, in another company’s booth, or in violation of any portion of the Exhibit Policies, will be asked to leave immediately. Additional penalties may be applied. Please report any violations you may observe to Show Management. Show Management recognizes that suitcasing may also take the form of commercial activity conducted from a hotel guest room or hospitality suite; a restaurant, club, or any other public place of assembly. For the purposes of this policy, suitcasing violations may occur at venues other than the exhibition floor and at other events. Requests for hospitality suites must be approved by NADA Show Management and are only available to confirmed exhibitors.
What Show Management Will Do
The Suitcasing Prevention Team
Show Management has created a Suitcasing Prevention Team that will be in place from the start of the Show to the conclusion of the Show. This team will respond to all complaints regarding suitcasing. The team will be trained on what to look for and the appropriate factors to determine if there is an issue. The Team will be composed of members of the Show Management staff as well as the Floor Manager assigned to each section of the Show.
The Suitcasing Prevention Team will have the following responsibilities:
- Review complaints concerning suitcasing.
- Review each complaint off the Show floor and take appropriate action, including removal from the Show floor.
- Levy penalties for violations, up to and including, suspension from participation in future Shows.
What Can You Do
If you have a pending dispute regarding suitcasing at the Show, then you should consider the following:
- Prior to the Show: If you feel there is a reasonable risk of a problem involving suitcasing, notify Show Management prior to arrival.
- Onsite: If you suspect another company of suitcasing, report this to the Show Management office and someone from Show Management will come to your booth immediately.
- Show Management Action: Show Management will take one of the following actions:
- Upon receipt of a complaint from an exhibitor, Show Management will review the complaint with the exhibitor.
- Show Management will confer with other members of the Suitcasing Prevention Team to investigate the complaint and determine what action may be taken, including meeting with the company/person that is accused of suitcasing. This will include:
- Remove anyone found violating the suitcasing policy; or
- If deemed advisable, Show Management will attempt to bring the accuser and alleged violating party together in a meeting in the Show Management office in an attempt to resolve the matter; or
- Take no action if it is determined there is no action necessary.
If the Suitcasing Prevention Team determines that a complaint is valid but the violator will not attend such a meeting nor leave the Show floor, then that party/company will be prohibited from exhibiting or attending in the following two (2) Shows.
