ATD Show 2026 offers dealers an elevated experience filled with fresh programming, expanded networking and exclusive industry access. With advance registration ending tomorrow, Nov. 20, don’t miss out!
Meet Directly With OEMs
Attend make meetings to hear from OEMs, and discuss market trends, product plans and dealership priorities.
Engaging General Sessions
ATD Show 2026 features four powerful general sessions, each bringing timely perspectives from industry, economic and policy leaders. These sessions anchor the event and deliver the big-picture insights truck dealers need.
Workshops and Exchanges
More than a learning opportunity, ATD’s workshops and facilitated Exchange sessions offer actionable strategies. Bring challenges, leave with solutions.
Connection Hub
Connect with colleagues, explore new business opportunities and strengthen relationships with industry leaders.
- Complimentary Professional Headshots
New for 2026, a professional photographer will be onsite during the afternoon refreshment breaks in the Connection Hub to provide complimentary headshots. Refresh your LinkedIn profile or update your dealership bio — no appointment required. - Truck Talks: Fast-Paced Industry Insights
Enjoy quick, high-impact presentations from those in the know! Expect rapid takeaways you can apply immediately.
Awards & Recognition
In addition to the Truck Dealer of the Year, ATD will debut two new awards. The new Service Recognition Award honors an individual who exemplifies the industry’s commitment to keep America moving. And ATD is proud to present its first Parts Recognition Award, honoring an individual who delivers on this critical customer commitment.
Optional Events
These opportunities provide focused content, peer connections and leadership development.
- Emerging Leaders — The revamped NextGen program’s new moniker captures our core commitment to developing future dealership leaders, no matter their professional journey.
- Women Driving Vehicle Retail — Women Driving Vehicle Retail explores gender diversity in the auto and truck retail industry.
- Access to NADA Show, including Main Stage and the NADA Welcome Reception at the Grand Prix Plaza.
Don’t Miss the Deadline
Advance registration pricing ends tomorrow, Nov. 20 — and hotel rooms in our bock are going fast!
Lock in your savings and join us at the luxurious Wynn Las Vegas for an event built to strengthen dealerships for the year ahead.
