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ATD Show 2024: the Best of Both Worlds



Maryann Malesardi

Maryann Malesardi

Senior Manager, Event Marketing
ATD Show 2024 register and also get access to NADA Show




Are you ready for an extravaganza that combines the power and excitement of both ATD and NADA? ATD Show 2024 is just around the corner, and it's promising to be an event like no other. Set against the glittering backdrop of Las Vegas, this year's theme, "Driving the Future," encapsulates the dynamic energy and innovation the automotive industry is experiencing.

An exciting aspect of ATD Show is the integration with NADA Show, providing attendees the unique opportunity to experience the best of both worlds. Here are some highlights you won’t want to miss:

ATD General Sessions: Driving the Future of Truck Dealerships
Gain a comprehensive understanding of the top priorities and challenges facing the trucking industry during four ATD general sessions. Learn about legislative priorities, and EPA and CARB regulations — and the potential impact on the truck market and your business. Hear the 2024 election update to learn about the political outlook that will have big ripple effects for the truck market. Plug in to the future of truck electrification and explore crucial topics, including government mandates, market expectations, and the challenges and opportunities ahead.

NADA Main Stage: A Star-Studded Lineup
Get motivated by veteran nightlife expert Jon Taffer as he shifts gears, trading bars for cars. Taffer emphasizes authenticity and integrity — essential qualities for achieving personal growth and sustainable business success. Hear the stories of two sports legends, Danica Patrick and Kurt Warner. Saturday morning, the former racecar driver shares lessons learned while breaking barriers, setting records and achieving remarkable feats. She’ll also talk about her life off the track, including health and wellness, and living a mindful and balanced lifestyle. On Sunday, the Hall of Fame quarterback and philanthropist inspires others with his remarkable story of triumph over adversity, emphasizing the importance of faith, family and the pursuit of dreams. Learn not only his secrets to success but also about his inspiring commitment to giving back.

New in 2024, NADA Main Stage sessions begin at 9am, and shuttles will be available to transport ATD Show attendees between the Wynn and the Las Vegas Convention Center.

ATD Workshops: Tailored to the Truck Industry
ATD doesn't just stop at general sessions. Dive deep into the world of truck dealerships with specialized workshops tailored to your industry. Whether you're a seasoned professional or new to the game, these workshops offer valuable knowledge and hands-on experiences to elevate your expertise.

NADA Education: 100+ Sessions, Endless Opportunities
NADA takes education to the next level with more than 100 sessions covering a wide variety of topics. From the latest expense control strategies to creating effective succession plans, these sessions are designed to equip you with the tools needed to navigate the ever-evolving automotive landscape.

Both Shows are designed to let you chart your own course or follow one of six tracks:

  • Business Essentials & Innovations
    Identify the most vital information impacting your operations and the latest innovations crucial to the continued success of your organization.

  • Fixed Operations
    Improve performance and profitability in your service and parts departments, including the collision center.

  • Human Capital
    Discover proven strategies on hiring and retaining stellar staff, improving dealership culture, and building diversity and inclusion.

  • Leadership
    Learn how to train and nurture teams that will take your business to the next level.

  • Marketing & Digital
    Learn the latest marketing strategies and how to maximize your presence in the increasingly complex world of digital retailing.

  • Variable Operations
    Optimize vehicle inventory management to help improve new and pre-owned sales and gross, including F&I, and increase dealership profitability.

ATD Exchange: Peer-to-Peer Learning on Critical Topics
Connect with industry peers during ATD Exchange, an invaluable opportunity for peer-to-peer learning. Discuss critical topics, share success stories and tackle challenges together to foster a collaborative environment that drives the truck industry forward.

NADA Exchange: Communities That Connect
For the first time ever, NADA Exchange introduces a unique approach to discussions by framing them around communities. Join communities that resonate with you, including Women Dealers, NextGen Dealers, Minority Dealers, Small Dealerships and Large Dealerships. Share your experiences, overcome challenges, and contribute to the vibrant tapestry of the automotive community.

ATD Connection Hub: the Heart of ATD Show
The Connection Hub is the gathering place for ATD Show attendees. Network with colleagues and peers throughout the event, including during the two receptions. Connect with sponsors, and check out new products and technologies. Take a break and reboot your energy in our new Power Bar.

NADA Expo: 500+ Exhibitors
Get ready to experience the auto industry’s premier marketplace of products, solutions and services in our sold-out NADA Expo. Engage with current providers and shop for new suppliers from a full spectrum of vendors, including Fortune 500 companies as well as new start-ups and disruptive entities. The 500+ exhibitors occupy a space equivalent in size to 12 football fields — pack sensible shoes!

ATD Receptions: Not One but Two
On Thursday, attendees, OEMs, allied industry reps and sponsors will gather to network and celebrate our industry during the ATD Welcome Reception, sponsored by Shepherd Insurance. Then, Friday, ATD will host a Speed Networking Reception for a fun way for attendees to interact in the Connection Hub. 

NADA Welcome Reception
Get the hottest ticket in town … and around the world. Experience the ultimate NADA Welcome Reception at the mind-blowing Sphere, featuring Postcard From Earth.

ATD Show + NADA Show: An Unbeatable Duo
And only ATD Show 2024 attendees can have it all!

Don’t miss out. Register today for ATD Show 2024, at the Wynn Las Vegas, and get access to NADA Show 2024. See you February 1!


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