International Attendee Resources
NADA Show isn't just for U.S. dealers — each year, we welcome attendees from 50+ countries around the world. Join us for an epic event!
To support your experience at NADA Show, we offer several resources tailored to international attendees:
International Visitors Lounge
A dedicated International Visitors Lounge is available onsite, offering a comfortable space to relax, network with peers or connect with NADA staff for assistance.
Translation Services
All Main Stage and workshop sessions have live translations in 60+ languages. Translations are provided via web browser. Use your smartphone, tablet or laptop with headphones. No app is required.
Frequently Asked Questions (FAQs)
Have questions about registration or other general information? See Attendee FAQs or contact us at international@nada.org.
Travel & Transportation
For information on getting to the NADA Show, as well as transportation offered around the city, visit Travel & Transportation.
Plan Your Visit
Most international visitors are required to obtain a visa to enter the United States. To see if a visa is required for your country, visit the U.S. Department of State website.
The following steps are general guidelines and may help you when obtaining a visa.
- Request your Letter of invitation: To obtain a letter of invitation, as required for a temporary visa, please email international@nada.org. Letters are issued only after you have completed and confirmed your registration for NADA Show.
- Obtain a Visa: Apply for a visa.
- Schedule Your Embassy Appointment: Schedule your appointment with a U.S. Embassy or Consulate as soon as you receive your letter, as processing times may vary. View the list of locations — you’ll be able to navigate directly to each embassy or consulate’s website for specific scheduling information.
- Pay the Visa Application Fee:
Pay the non-refundable visa application fee (currently $185 for most visitor visas). Check your local U.S. embassy or consulate website for exact payment instructions. - Check for a Reciprocity Fee (if applicable)
Some applicants must pay an additional reciprocity fee depending on their country of origin. Check your country’s requirements. - Prepare and Attend Your Interview
Bring your passport, DS-160 confirmation, visa fee receipt, invitation letter, supporting documents (e.g., proof of employment, financial support, and ties to your home country), and any other required documents. - Additional Visa FAQs
Learn more and get answers to frequently asked questions (FAQs) about obtaining a U.S. visa.
Calendar
- Early Bird Deadline: Oct. 2
- Advance Reg Deadline: Dec. 11
- Regular Reg Deadline: Feb. 16
- Housing Deadline: Feb. 3
- Welcome Reception: Feb. 17
- NADA Show 2027: Feb. 17-20
Testimonials
- Saharsh Damani, Chief Executive Officer, Federation of Automobile Dealers Associations, India
“The NADA Show in Las Vegas was particularly valuable because it brought together the complete dealership value chain — sales, aftersales, fixed operations, customer experience, digital retail, AI, profitability, talent development, leadership and succession planning. The depth and practicality of the sessions make NADA highly relevant for dealer organizations across the world. What makes NADA Show especially meaningful is that it remains firmly anchored in the dealer’s reality. It addresses the real questions that dealer organizations are facing today: how to remain profitable, how to adopt technology, how to manage people, how to improve processes, how to protect the dealer’s role in a changing mobility landscape and how to build businesses that are future-ready. For FADA, attending NADA Show is therefore not just about global exposure. It is about global learning, local adaptation and industry-wide knowledge transfer.”
- Fabio Barbisan, Chief Operating Officer, Quintegia Spa, Italy
“Attending NADA Show is always an inspiring and highly valuable experience for me and for Quintegia. Over the years, NADA has represented not only a global benchmark for innovation, leadership and dealer engagement in the automotive industry, but also a source of inspiration for Automotive Dealer Day, our event in Verona (Italy), which has always shared the same spirit of community, vision and industry development. NADA Show offers a unique opportunity to strengthen international relationships, exchange ideas and discuss the future evolution of automotive retail with industry leaders from around the world. What I value most is the chance to reconnect every year with many friends, partners and professionals from the global automotive community, building meaningful connections that generate insights, collaborations and long-term value for our organizations and the industry as a whole.”
- Ashley Samuel, National Director, National Automobile Dealers’ Association (SA), South Africa
“This year (2026) marked my first attendance at NADA Show, and as a representative from an emerging or hybrid market, the experience proved exceptionally valuable. The persistent challenges faced by dealers in our environment made the opportunity to benchmark against global trends particularly insightful. The program enabled me to compare industry developments, gain exposure to emerging risks, and better understand new and evolving technologies and their practical application within the dealership environment. The exhibition component was equally beneficial, offering innovative ideas on products, systems, and operational processes that could be adapted to our local context. A significant benefit of attending was the level of engagement facilitated through the International Lounge and the bespoke presentations. These platforms created meaningful opportunities for interaction, knowledge exchange, and relationship building with peers from across diverse markets.”
