Lifeline Series Webinars

Upcoming Webinars


MAY 27 -- Post-COVID19 Expense Reduction Using Spend Management Best Practices

Presented by:
Doug Austin  |  President  |  StrategicSource
May 27, 2020  |  1pm-2pm ET  


We are in a challenging time that has greatly impacted business operations. Dealerships are under significant pressure to preserve cash and reduce costs both short and long term. To effectively manage in this environment, we need to quickly adapt to our circumstances and utilize all the best practices and capabilities that spend management tools and strategies offer today. Join Doug Austin, from expense management solution provider StrategicSource, to learn spend management strategies, processes, and best practices to reduce your expenses. REGISTER


MAY 28 -- Top Google Analytics Reports Dealers Should Know

Presented by:
Jim Dodd  |  20 Group Dealership Management Consultant |  NADA
May 28, 2020  |  1pm-2pm ET  


Join NADA 20 Group Dealership Management Consultant, Jim Dodd, as he reviews how to set up your Google Analytics and apply it to your web site performance segment. This webinar will help you determine who your audience is, how they find you and which online behaviors matter. REGISTER


MAY 29 -- The Best Ideas from NADA 20 Groups, Part 5: In Times of COVID-19 Pandemic

Presented by:
Tom Carney  |  20 Group Dealership Management Consultant |  NADA
May 29, 2020  |  1pm-2pm ET  


Each week NADA 20 Group Consultants are continuing to support their dealers by sharing policies, processes, personnel and financial best practices via group conference calls. Join NADA 20 Group Dealership Management Consultant, Tom Carney, as he reviews some of the new best ideas from the NADA 20 Groups during these unprecedented times. REGISTER


JUNE 4 -- The Future of Dealer Technology: Leading Innovation in Automotive

Presented by:
Mike Trasatti | CEO | DealerBuilt
JUNE 4, 2020  |  1pm-2pm ET  


The dealer technology ecosystem is complex, and all too often, a dealer’s processes and vision for their dealership become a slave to technology, rather than being enabled by it. Join Mike Trasatti, CEO at DealerBuilt, to learn how forward-looking dealers are developing a short- and long-term technology strategy that will enable them to deliver a superior customer experience, optimize their spend on enterprise technology, and drive alignment and continuity across their organizations. Attend this webinar to learn how the future of dealer technology will include agile, scalable solutions that are precisely tailored to the evolving needs of dealer executives, their employees, and the dealer’s customer base, and will reflect tight collaboration between dealers, their vendors, and the OEM community. REGISTER


Archived Webinars



The Best Ideas from NADA 20 Groups, Part 4: In Times of COVID-19 Pandemic

MAY 22 -- Archived recording available. Each week NADA 20 Group Consultants are continuing to support their dealers by sharing policies, processes, personnel and financial best practices via group conference calls. Join NADA 20 Group Dealership Management Consultant, Tim Gavin, as he reviews some of the new best ideas from the NADA 20 Groups during these unprecedented times. Watch the webinar


NADA All-Dealer Town Hall Meeting

MAY 21 -- Archived recording available. Join NADA Chairman Rhett Ricart, a multiline dealer from Columbus, Ohio, and NADA President and CEO Peter Welch for the second live NADA town hall meeting. Ricart and Welch reviewed current NADA initiatives to help dealers manage the coronavirus pandemic and took questions in a live Q&A format. Watch the webinar


Video Communication: Building Trust in a Virtual Environment

MAY 20 -- Archived recording available. Join Joe Shaker, from TruVideo, and Tim Fortune, NADA 20 Group Consultant, as they discuss how you can build trust in a virtual environment for service and sales with videos. They share how you can put your customer’s mind at ease using videos of multi-point inspections, new- and used-vehicle workarounds and show you how simple it can be to record and send them to customers. Watch the webinar


Creating the New Normal in Fixed Operations

MAY 19 -- Archived recording available. The COVID-19 pandemic has made it difficult for dealerships this year. Sales departments are closed, but service centers remain open. In this webinar we discuss how dealerships can maximize their service department revenue during these uncertain times. Join Randy McCleskey, NADA 20 Group Dealership Management Consultant, and Russell Hill, a 30-year veteran in the automotive industry, as they discuss what service departments can do to thrive during these questionable times. Watch the webinar


The Best Ideas from ATD 20 Groups, Part 2: In Times of COVID-19 Pandemic

MAY 18 -- Archived recording available. Join ATD 20 Group Dealership Management Consultant, Ray Grapsy, as he reviews best ideas on business development, marketing, vehicle sales, parts and service operations, and dealership communications  during these unprecedented times. As we start the transition from REPAIR to PREPARE, Grapsy discusses some of the key short-term and long-term strategy initiatives to consider as the country recovers from the economic damage done by the pandemic. Watch the webinar


Proactive Recovery: Comprehensive Planning for Reopening Your Dealership

MAY 15 -- Archived recording available. As dealers across the country begin the process of reopening or preparing to reopen their showroom doors, many may feel uncertain about where to begin. Join Mastermind Senior Manager of Partner Performance Ian Grace as he shares his comprehensive approach for re-opening your dealership, detailing the specific and actionable measures you can take right now to plan for future success. Watch the webinar


Clarifying Guidance from SBA and Treasury

MAY 14 -- Archived recording available. In this webinar, a brief update on the latest guidance from the SBA and Treasury on PPP borrower certifications is provided by NADA's Andy Koblenz, Executive Vice President and General Counsel, and Doug Greenhaus, Chief Regulatory Counsel Environment, Health & Safety. In addition, the analysis in the NADA Loan Certification Guide provides helpful guidance for certifications dealers have made. Watch the webinar.


Payment Automation: Your Dealerships’ Continuity Plan

MAY 13 -- Archived recording available. With today’s rapidly changing automotive environment, AP teams are focused on their business continuity plans—especially as it relates to supplier payments. Although working remotely suddenly become the new norm, it’s uncommon for AP teams. Continuity is essential when it comes to your dealerships’ payment workflows, and we’re here to help your AP team during these challenging times. Join VP of Sales Pam Cichoke and Director of Marketing Kim Pendergrass, from Nvoicepay, for this webinar to discuss how payment automation can ensure accurate and timely payments to your suppliers, guarantee continued integrity of your payment data, security, and availability. Watch the webinar


How Digital Retailing Impacts Profitability

MAY 12 -- Archived recording available. NADA Academy Instructor Michael Lucki and Roadster Chief Marketing Officer Michelle Denogean present the results of a Digital Retailing Dealer Survey and highlight examples from Roadster dealers to answer the following questions: Are gross profits lower, comparable or higher on digital retail transactions than other transactions? How does digital retailing impact staffing and organizational structure? Watch the webinar


Accelerating Automotive Trends that Google is seeing in Times of COVID-19

MAY 8 -- Archived recording available. The automotive industry was already contending with an unprecedented disruption before COVID-19, so understanding how to adapt during difficult times is not a new challenge. What’s different this time is that the current crisis is accelerating trends that were already underway in the automotive space but had not yet been widely adopted. These trends are not only in an accelerated state, but will become the "new normal" when operations open back up. For automotive brands to position themselves for as quick a recovery as possible, adapting to this faster industry cycle will require shorter planning horizons. Join Lissette Gole, Google's Head of Automotive Retail, for a deep dive into these trends and how dealers can start to adapt. Watch the webinar


Using Conversational AI Tactics to Boost Sales

MAY 6 -- Archived recording available. Now more than ever, automobile buyers are using the internet to research and buy their dream vehicles, creating huge opportunities for car dealerships to interact with prospective buyers. However, generic marketing fails to elicit responses and actions from prospects. Conversational AI (artificial intelligence) provides a novel solution to capitalizing on these huge opportunities in the market. In this webinar, Vivek Zaveri, founder and CEO of Meera.ai, focuses on the different use cases of conversational AI and how dealerships can use them to craft unique and personalized customer experiences. Watch the webinar


Digital Marketing Framework for Navigating Uncertain Times

MAY 5 -- Archived recording available. There are uncertain times ahead for the automotive industry, and having a clear digital marketing framework to successfully navigate through uncertainty will be crucial to each dealership’s success. Join Orbee Auto CEO Daniel Kim and NADA 20 Group Consultant Mario Clementoni to learn the key frameworks that can guide dealerships with their digital marketing strategy to turn marketing efforts into car sales. Watch the webinar 


The Best Ideas from NADA 20 Groups, Part 3. In Times of COVID-19 Pandemic

MAY 1 -- Archived recording available. Each week NADA 20 Group Consultants are continuing to support their dealers by sharing policies, processes, personnel and financial best practices via group conference calls. Join NADA 20 Group Dealership Management Consultant, Tom Carney, as he reviews some of the new best ideas from the NADA 20 Groups during these unprecedented times. Watch the webinar


Reducing Annual Health Insurance Costs By Up-To 7 Figures Within 90 Days

APRIL 29 -- Archived recording available. Join Russ Carpel, CEO of LevelFunded Health, an expert in dramatically reducing health insurance expenses for auto dealers nationwide, while simultaneously improving employee’s medical benefits. This webinar will teach you how this is possible and why your current health insurance broker and carrier don’t want them to know about it. Learn steps you can take, today, to reduce health insurance costs by 7 figures, along with what other dealers are doing to curb health insurance costs and strengthen their employee’s benefits package to improve employee satisfaction. Watch the webinar


Proven Fixed Ops Strategies During COVID-19

APRIL 28 -- Archived recording available. Service lanes across the country remain open during the pandemic. To keep your service drive busy, messaging right now is of critical importance, both what you say and how it’s delivered. Join Larry Hourcle, NADA Academy Instructor and Erica Sietsma, COO at Digital Air Strike as they discuss everything from Google My Business listings and paid advertising to service schedulers, video and texting strategies that will give a much needed boost to your Fixed Operations and keep your service bays full. Watch the webinar


Online Selling Overview and Vendor Guidance: What Exactly Is Digital Retailing and What Should Dealers Consider When Engaging Vendors?

 

APRIL 27 -- Archived recording available. Whether you have long sold cars online or you have been forced to engage in “online sales” by the current crisis, dealers of all types have many questions about what exactly an online sale entails, and which types of vendors they need to engage order to ensure compliant and customer-focused online sales. Join Brad Miller, NADA Senior Counsel of Digital Affairs, and Stefan Drechsel, founder of DealerTech Nerd, as they provide an overview of the online sales process, the types of technical assistance dealers will likely need to engage in online sales, the vendor landscape, and what dealers should consider if they do engage “Digital Retailing” vendors. Watch the webinar

 


The Best Ideas from NADA 20 Groups, Part 2: In Times of COVID-19 Pandemic

APRIL 24 -- Archived recording available. NADA 20 Group Dealership Management Consultant Tim Gavin reviews some of the new best ideas from NADA 20 Groups during these unprecedented times. Each week NADA 20 Group consultants are continuing to support their dealers by sharing policies, processes, personnel and financial best practices via group conference calls. Watch the webinar


U.S. and Global Implications of COVID-19 on Auto Retail

APRIL 23 -- Archived recording available. McKinsey & Co. has a global footprint in the automotive sector and is uniquely positioned to provide a comprehensive view of what’s now and what’s next for the automotive sector in the face of this unique crisis. McKinsey & Co. representatives discussed retail volume models and forecasts (USA and Global), consumer purchase sentiment (USA) and early lessons learned: China, Italy and Germany. Watch the webinar


How to Kick Start Auto Leads During and After COVID-19 Disruptions

APRIL 22-- Archived recording available. Lead profitability is a function of lead quality. In the wake of COVID-19, dealers can't afford to waste time or money on ineffective leads. Join Matt Niess, Director of Business Development at automotiveMastermind, to learn about how to get away from antiquated marketing methods, kick-start auto leads during and after COVID-19 disruptions, and ramp up your CX. Watch the webinar.


Digital Retailing Disruption - The Dealer Perspective

APRIL 21 -- Archived recording available. Join NADA Academy Instructors Georgia Munson, Michael Lucki and Matthew Vollmers as they discuss the results of a Digital Retailing Dealer Survey and provide examples of adjustments to the sales process to be more customer and employee centric. Watch the webinar


The Best Ideas from ATD 20 Groups: In Times of COVID-19 Pandemic

APRIL 17 --  Archived recording available. ATD 20 Group Dealership Management Consultant Ray Grapsy discussed best ideas on business development, marketing, vehicle sales, parts and service operations, and dealership communications during these unprecedented times. Watch the webinar


NADA All-Dealer Town Hall Meeting

APRIL 16 -- Archived recording available. NADA hosted a live townhall meeting with NADA Chairman Rhett Ricart, a multiline dealer from Columbus, Ohio; and NADA President and CEO Peter Welch. Ricart and Welch reviewed current NADA initiatives to help dealers manage the coronavirus pandemic, including government assistance and loan programs, and take questions in a live Q&A format. Watch the webinar


Legal and Regulatory Implications of Online Sales – What Dealers Need to Know

APRIL 15 -- Archived recording available. In today’s world, online sales and remote deliveries have taken on a vital new importance for many dealers, and whether you are new to online sales or have been doing them for years, there are a number of critical issues to consider and pitfalls to avoid. Aaron Jacoby and Russ McRory of Arent Fox joined Brad Miller, NADA Senior Counsel of Digital Affairs, to discuss a number of important legal and regulatory issues and concerns dealers must know to stay compliant in this new atmosphere. Watch the webinar


Keeping the Wheels Turning in the Accounting Office with a Remote Workforce

APRIL 14 -- Archived recording available. Join Academy Instructors Edie Wines, Heather Westman and Tom Shaughness, as they discuss ways to keep your accounting office running smoothly with most or all of your staff working remotely or on staggered shifts. They will share information on maintaining financial integrity and cash flow, along with daily, weekly and monthly processes to ensure your back-office procedures continue without interruption. Watch the webinar


The Best Ideas from NADA 20 Groups - In Times of COVID-19 Pandemic

APRIL 10 -- Archived recording available. Join NADA 20 Group Dealership Management Consultant, Tim Gavin, as he goes through best ideas on business development, digital and traditional marketing, new vehicle sales, service operations, and used vehicle sales during these unprecedented times. Watch the webinar.


Managing Service Operations: Making it through the COVID-19 Pandemic

APRIL 9 -- Archived recording available. Join Academy instructors Bob Atwood and Larry Hourcle as they discuss managing your service department operating during this time of need. This webinar will include best practices for keeping your employees and customers safe and an opportunity to keep your business open. Watch the webinar


Build a 60-Day Profit Protection Plan

APRIL 8 -- Archived recording available. Join expense management expert, Doug Austin to learn how to build a 60 Day profit protection plan using benchmarking. Doug will illustrate that by having the right data to benchmark, you will speed up the process to save 25% or more in the short and long term. Watch the webinar


So, an Employee Has Covid-19 Symptoms or Has Tested Positive…Now What?

APRIL 7 -- Archived recording available. Join us for a webinar focused on legal issues and suggested best practices for when employees exhibit Covid-19 symptoms or test positive for the virus. Travis Vance, Chairman of the Fisher and Phillips Covid-19 Task Force, and Douglas Greenhaus, Chief Regulatory Counsel, NADA will review key issues, concerns and potential solutions. Topics will include emergency leave eligibility, medical privacy, government guidance and mandates, and protecting employees, customers, and the dealership. Watch the webinar


Managing Cash Flow: Making it through the COVID-19 Pandemic

ARPIL 3 -- Archived recording available. Join this panel of NADA experts as they discuss best practices for sources of immediate cash and other cash flow essentials to ensure that your dealership maintains the lifeblood of its business. Watch the webinar


The Federal Tax Implications of COVID 19: How the New Environment Affects Dealers

APRIL 2 -- Archived recording available. Join NADA's Paul Metrey and three dealership accounting firms (Boyer & Ritter, Crowe, and Moss Adams) to learn how dealerships can benefit from a series of favorable tax provisions in the new CARES Act. The webinar will focus on both immediate opportunities for dealerships and longer term tax planning considerations. Watch the webinar


Making Sense Out of the New SBA Paycheck Protection Program: Practical Considerations for Dealers

APRIL 1 -- Archived recording available. Hosted by NADA regulatory and legislative executive staff, this webinar focused on the federal CARES Act, in which Congress made a variety of emergency loans available to small businesses. For dealers, the most anticipated of these initiatives is the Paycheck Protection Program (PPP). Details of this program and its impact on eligible businesses is covered in detail. PPP applications can be submitted beginning Friday, April 3. You can find the loan application and program details here.  |  Watch the webinar


Running a Dealership During a Pandemic: Legal Issues and Federal Mandates

MARCH 19 -- Archived recording available. Listen to expert labor attorney Rick Warren review key pandemic-related legal issues and mandates for automobile dealerships, focusing on issues involving employees, customers and business continuity. Joining Warren were NADA's David Regan and Doug Greenhaus to discuss legal compliance and policies impacting franchised dealerships, their employees and their customers. Watch the webinar 


NADA Coronavirus News

NADA Hosts Second Virtual Town Hall Meeting Offering Dealers Latest Updates During COVID-19

POSTED ON May 26, 2020

While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.  
Comprehensive Planning for Reopening Your Dealership

POSTED ON May 18, 2020

Reopening dealerships safely requires a comprehensive checklist that includes every aspect of the business: facilities, inventory and employees.  
NADA Chairman Says Dealers Are Helping America Get Back to Work

POSTED ON May 14, 2020

“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.  
How Digital Retailing Impacts Profitability

POSTED ON May 12, 2020

NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.