Crossing the Digital Chasm, Truck-Style
While it's well-accepted that trucks rule and cars drool, there is one area in which those pesky car folks are miles ahead: digital retailing. Truck dealers can learn a lot about strategies to connect the digital experience with the in-person experience in a seamless fashion. Join Michael and Ed as they examine how car dealerships are implementing innovative techniques to streamline the vehicle buying journey and how to translate B2C tactics to a B2B environment.
Presenters
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Michael Hayes
Director, Academy
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Edward Ervin
ATD Academy Instructor
