Education

Build your knowledge, sharpen your skills and discover new ideas. Follow a track aligned with your goals or chart your own course.

Industry leaders, dealers, manufacturers and other key players convene at ATD Show to learn the latest tools, tactics and trends, and make important connections in the dynamic, collaborative atmosphere only ATD can provide.

Plan to join us in Orlando, Feb. 17-19, where sessions tackle everything from AI to Gen Z. 

• Workshops
  Follow a track or chart your own course! Choose from engaging workshops led by subject matter experts. Gain practical strategies, actionable insights and fresh perspectives you can apply immediately in your dealership.  
• ATD Exchange
  Skip the lecture and join the conversation. Designed exclusively for truck dealers and managers, ATD Exchange sessions encourage open discussion, shared experiences and collaborative problem-solving to solve real-world challenges and uncover ideas you can put into practice. 
• General Sessions 
  Explore the issues driving today's commercial truck industry, from policy and economics to workforce and technology. Hear from respected leaders and thought-provoking speakers who will help you lead your dealership through change with confidence.  

Note: Attendees also have access to NADA Show 2027. 

Education Tracks