About the NADA Dealership Workforce Study

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Conducted annually since 2012, the NADA Dealership Workforce Study is the only authoritative and comprehensive examination of car and truck dealership compensation, benefits, turnover and retention, hours of operation and work schedules.

NADA and ATD members participate by completing a questionnaire and uploading payroll data. In return, they receive two complimentary reports: a Custom report (Compensation, Benefits, Retention: How Your Dealership Compares) showing how their own dealerships stack up to comparable dealerships in the region, the nation, the state and the brand—plus a Trends report (Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention), which is an overall analysis with data for each U.S. region and the country as a whole. Participation is free.

In addition to receiving these reports, participants will also be granted to another valuable resource, the Database Search Tool. This unique online tool allows users to access all the data we have archived from each year. The tool allows you to make specific data searches, i.e., sales manager compensation in year 2016 at Honda dealerships in Virginia only; you can even enter a zip code with a radius to search a more specific area.

Dealer group and OEM Comparison reports are available for purchase by eligible participants. 

Non-participants may purchase the annual Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention.

For more information on these products, go to Products.