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Search Results 1 – 25 of 45 for "fixed ops"

2021 Parts and Accessory Predictions
Published

Join us for an automotive fixed ops roundtable as experts discuss firsthand predictions for parts and accessories. They will discuss predictions including parts eCommerce growth, accessory growth, percent of income spent on parts/accessories, delivery growth, Amazon and eBay, Walmart, and potential new marketplaces.

Curriculum

Academy programs (DCA, GDM, ATD) include six intensive week-long classroom sessions at NADA Headquarters in Tysons, Va. Also provided are certificate and seminar programs that allow dealership managers to attend any of the first five weeks of the Academy program to hone skills specific to their needs.

Proven Fixed Ops Strategies During COVID-19
Published

Service lanes across the country remain open during the pandemic. To keep your service drive busy, messaging right now is of critical importance, both what you say and how it’s delivered. 


Join Larry Hourcle, NADA Academy Instructor and Erica Sietsma, COO at Digital Air Strike as they discuss everything from Google My Business listings and paid advertising to service schedulers, video and texting strategies that will give a much needed boost to your Fixed Operations and keep your service bays full.

 

Proven Fixed Ops Strategies during COVID-19

Proven Fixed Ops Strategies during COVID-19 …

Frequently Asked Questions

Three meetings per year to review your performance and address your specific needs Ongoing support from your 20 Group and Consultant in between meetings Monthly Online

Top 10 Mobile Digital Strategies That Fill Service Lanes
Published

Most dealers KNOW that they are way behind the National Service Brands like Pep Boys and Meineke who have invested more time and resources into their digital advertising for years.In his session “Top 10 Mobile Digital Strategies That Fill Service Lanes” Chris Deringer will show dealers how they can take advantage of the Service market’s shift to Mobile (more than 70% of Fixed Ops searches are coming from mobile devices) to quickly catch up to the National Service Brands that have traditionally dominated them. Chris will present case studies and real-world examples of dealers who are getting more service appointments and RO’s by optimizing website content for mobile; using Google My Business and other free Google tools, running profitable, high ROI Fixed Ops Adwords campaigns; marketing to their current customer database with Google and Facebook; and optimizing their Fixed Ops marketing with Google Analytics.

Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team
Published

Dealerships require the best possible tools to develop and retain high-quality personnel. Here participants will learn how to create and implement effective onboarding and training programs for service and parts employees. They will also learn other strategies, such as career pathing and pay plan development, to help motivate and incentivize top performers to stay.

The Perfect Service Department
Published

This session will focus on all the key elements of what the Perfect Service Department should and could look like.  All aspects from the Customer experience to generating more revenue and profits will be covered.  Areas such as, the service drive, dispatching, upselling Customer pay revenue and how an interactive delivery process works.  Your Customers deserve the best when they visit your Dealership.  You cannot provide the best, if you do not know what the best looks like.  This session will lay out a road map to what the best looks like, how to develop a team of the best and then how to implement the best processes and procedures to accomplish that goal.

The One Word Nobody’s Talking About: “Creative”!
Published

Agencies & “gurus” constantly advise dealers on where to advertise and why. However, no-one is focusing on the creative messaging; what to say & where to say it, Until NOW! With advertising landscapes that have evolved over the past few years, creative messaging is getting lost and it’s all looking the same. Your messaging is THE MOST IMPORTANT part to any advertising campaign. What is the point of spending all this money on advertising with a message that does not break-through or is not even remembered? Most of the time, it’s the difference between a “waste of time lead” vs. a lead that converts and/or a valid engagement vs. wasting your advertising dollars! From branding to retail, my workshop will teach dealers what creative message to deliver across each advertising medium, why it is important in those mediums, and how to convey the message.

The Best of the Best Ideas From NADA 20 Groups
Published

We have 25 ideas to help you sell more cars, service more vehicles, sell more parts or save more money. The workshop will cover new-car, used-car and digital sales, as well as service and parts. These are real ideas that work—proven and provided by fellow dealers.

Survey Says! 4,000 Consumers Weigh in on Buying a Car
Published

Every year, 4,000 car buyers and service customers are surveyed about their dealership selection process and experience including whether they read reviews, use social media, and would buy a car completely online. Digital Air Strike will reveal the latest survey results and in this dynamic presentation show the audience how they can leverage this peek inside a buyer’s brain to better serve today’s consumers and become the dealership of choice.

Leveraging Data and Digital Giants to Impact Your Dealership
Published

Google and Facebook control 57% of the digital ad spending in the U.S., says eCommerce. Our panel will include senior execs from both Google and Facebook and we will cover topics on leveraging these platforms, key metrics, video opportunities and identifying the right audience. You’ll also learn about new opportunities with Google and Facebook.

How to Get Customer Retention Above 80% Within 12 Months
Published

The automotive industry has taken one of the easiest things to accomplish and turned it into one of the hardest things to accomplish. While dealers are encouraged to keep adding expensive technology to their stores to gain customer retention, they are finding it has little to no effect and is actually hurting their retention levels. In this workshop you will learn how a few simple word tracks will accomplish what all the technology in the world can not and has not. 85% of all sales in the United States on a daily basis are made through actual human face to face or voice to voice contact. It is not just the contact that counts, but what is said during that contact that makes the difference. In a few easy steps you will learn the secret to finally getting the customer retention that's so easy to get and maintain.

Fixed Ops Customer Experience for Growth, Retention and Profit
Published

Technology-enhanced experiences outside the dealership inform customer expectations inside. Moderated by dynamic Sales VP David Foutz, dealership leaders will discuss how service departments can put customer experience at the center of every interaction. Explore shifting your focus from transaction to customer to give customers the experience they expect—and watch your profits grow.

Demystifying the Future of Car Shopping and Buying
Published

Join us for a peek into the future of car buying, and experience the new technology and tools car shoppers expect today. Exploring everything from data-driven and personalized experiences to virtual reality and voice search, we will provide a simplified and strategic approach for dealers to put to use right away and thrive in the new digital buying world.

Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team

Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team …

Fixed Ops Customer Experience for Growth, Retention and Profit

Fixed Ops Customer Experience for Growth, Retention and Profit …

Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team

Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team …

Fixed Ops Customer Experience for Growth, Retention and Profit

Fixed Ops Customer Experience for Growth, Retention and Profit …

How to Optimize Your Owner Retention Program (ORP)
Published

...into a relationship and revenue building tool. Tags:Owner Retention Program, ORP, service marketing, fixed ops … marketing, fixed ops revenue …

NADA Membership

NADA, the "Voice of the Dealer," has represented the interests of local new-car and new-truck dealerships, their employees and their customers for more than 100 years. Founded in 1917 when 30 dealers visited Washington, D.C., to successfully oppose a luxury tax on vehicles, NADA continues to work on behalf of its members with all branches of government, car and truck manufacturers, the media and the public.

How Long Will the Good Times Last? Selling in an Increasingly Digital Marketplace
Published

Sales margins will continue to shrink as used cars flood the marketplace. There is an opportunity for leaner, digital retail companies to enter the market and steal long-standing dealerships’ customers and profits. Using proprietary consumer behavior research learn how to adapt merchandising and sales processes to win today's digital consumer.

After you watch this workshop, you will be able to:
1. Discover how other dealerships sell at or near their asking price and how this results in higher gross profits.
2. Implement sales team strategies that allow you to be better prepared for customers who have spent up to 12 hours online researching vehicles before they step into your showroom.
3. Compare and contrast both sides of a consumer mindset: logic and emotion, to close the sale and maintain profits.

Convention Track:
NADA Variable Ops

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Fixed Ops Marketing in a Mobile First World
Published

Effective digital and mobile marketing strategies can profitably increase service appointments, repair orders and dollars per RO. Learn to use Google and Facebook advertising to directly target your existing customer database online, and get a playbook for increasing fixed-ops website traffic, increase the conversion rate for that traffic and transacting parts sales online.

 

After you watch this workshop, you will be able to:

 

1. Describe how to to profitably use search marketing and retargeting to generate repair orders.

2. Describe how to optimize websites for the mobile service consumer.

3.  Create a service marketing prioritization strategy that provides for the highest ROI possible.

 

Convention Track: 

NADA Fixed Operations

 

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Achieve 100% Fixed Coverage Before the Next Meltdown
Published

Learn to increase parts and shop throughput, compete effectively against independent shops and maximize effective labor rates and flat rate hours per RO while maximizing customer retention. Explore the top service department mistakes -- or opportunities -- that negatively impact customer retention and profitability, and discover solutions to implement immediately.

After you watch this workshop, you will be able to:

  1. List the procedures to calculate fixed coverage and breakeven.
  2. Describe profit opportunities are in your operation and what you need to do to take advantage of them.
  3. Build throughput and service sales.

Convention Track: NADA Fixed Operations

Tags: n17fo3, nada fixed operations, 2017 atd workshop, 2017 nada workshop, nada convention workshop, on-demand workshop, national automobile dealers association, nada, cars, brett cokerbrett coker, coker automotive consultants, fixed coverage, breakeven, fixed absorption, fixed operations, fixed ops

$99 Billion Opportunity with Fixed Ops

Simply put, most dealerships leave money on the table when it comes to maintenance and repair. By improving the ownership experience associated with service, the auto industry can improve service retention and ultimately increase profitable growth. This workshop will show you how to capitalize on unrealized opportunities presented by fixed operations.

After you watch this workshop, you will be able to:

1. Deliver a customer experience that increases retention and profitability.
2. Emulate the customer experiences of best-in-class tech-based companies.
3. Describe how some traditional thoughts or behaviors are now really just myths.

Convention Track:
NADA Fixed Operations

Tags: n17fo8, nada fixed operations, 2017 atd workshop, 2017 nada workshop, nada convention workshop, on-demand workshop, national automobile dealers association, nada, cars, jim rocheparts department, service department, service manager, jim roche, xtime, retention, service, csi, customer experience, ownership experience

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