What We Learned at Google About Dealership Marketing

Track: Digital Super Track

Thursday, March 10, 2022 2:30 PM - Tuesday, June 14, 2022 3:30 PM

Room:

Location
W218

Presenters: Ashley Lepczyk, Andrew Diffenderfer

Leverage best practices from companies like Google, Facebook and Bing. Utilize the latest technology, and current inventory and vehicle offers to "Go Direct" to increase performance and results while taking control of your data.

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Ashley Lepczyk
Presenter

Ashley Lepczyk
Chief Operating Officer

Ashley is the Chief Operating Officer at Foundation Direct, where she guides the company's daily operations and brings a track record of future proofing a business with the customer's best interests at heart.<br>Ashley joined Foundation after 12 years at Google, where she spearheaded efforts to streamline the tech giant's go-to-market strategy for dealers, advised OEMs on designing successful digital advertising programs, and as a foundation member of Google's Automotive Retail team she led the release of Google's first ever Dealer Guidebook.

Andrew Diffenderfer
Presenter

Andrew Diffenderfer
Founder

Driven by a passion for automobiles and digital marketing Andrew, or Diff, has spent his entire career in the automotive industry. From his time as a sales manager at his hometown Honda dealership, to working at OEMs in marketing, and working as a Senior Automotive Retail Strategist at Google he has seen the evolution of digital marketing in the industry.<br><br>During his time at Google he saw the pace that technology was changing and how it could help dealerships and OEM's drive more profitable business results from the platform.This is when Foundation was born.