Data Analytics. It's been a trend for several years, but what does it really mean to a dealership and who is doing it well?  As AI becomes more prevalent, analysis becomes easier. Or does it? Do you have people on your team who know how to take action on the information you collected? More important, do you have systems that talk to one another and a point person in charge of coordinating all of your marketing and customer touch points? Learn the truth about data and how to ensure you are getting the full picture. Note: This is not a technical session, but a program about creating leadership and management practices that create systems that work.