What Drives Data

Track: Dealer Learning Lab

Friday, March 11, 2022 11:00 AM - Tuesday, June 14, 2022 11:20 AM


Dealer Learning Lab

Presenters: Jessica Levin

Data Analytics. It's been a trend for several years, but what does it really mean to a dealership and who is doing it well?  As AI becomes more prevalent, analysis becomes easier. Or does it? Do you have people on your team who know how to take action on the information you collected? More important, do you have systems that talk to one another and a point person in charge of coordinating all of your marketing and customer touch points? Learn the truth about data and how to ensure you are getting the full picture. Note: This is not a technical session, but a program about creating leadership and management practices that create systems that work.



Jessica Levin

Jessica Levin
President and Chief Connector

Jessica has a passion for connecting people and creating experiences. Jessica's expertise lies at the intersection of communication and technology, leveraging both digital and traditional tools to help organizations and individuals share their message and strengthen their networks. Approaching things with a strategic perspective, she is often sought out to provide guidance and consult on business process, brand development, growth and professional development. She speaks on marketing, networking & connecting people, engagement and technology.