Website Optimization 202: A Blueprint to Better Conversions

Track: Digital Super Track

Thursday, March 10, 2022 1:00 PM - Tuesday, June 14, 2022 2:00 PM



Presenters: Troy Spring

Between digital retail, the disruptors in our space, electrification and changing behavior during the pandemic, consumer expectations have shifted faster than in any other time in history. Today’s websites must connect with consumers in a relevant way while continuing to convert leads and opportunities at or above levels dealerships are used to. Explore case studies and learn best practices to elevate a dealership site to new levels, without changing vendors or spending thousands of dollars in development. Get prepared to compete at a more relevant level in today’s new digital landscape.


Troy Spring

Troy Spring is the CEO of Dealer World, and Co-Founder of Dealer Funnel. Starting in the automotive business in 1987, Troy has 30+ years of experience in the automotive industry. Coming from the retail space where he has successfully run multiple dealerships leading them to new heights, he realized his passion and forte was driving traffic and leads. His company Dealer World is now accountable for driving traffic and leads to dealers across the United States. Dealer Funnel provides short term and long term follow up solutions.