Want To Be Bulletproof? Dominate SEO

Track: Marketing

Thursday, March 10, 2022 4:00 PM - Tuesday, June 14, 2022 5:00 PM



Presenters: James Dodd

Learn the top SEO practices used to maximize visibility, with a focus on how to optimize Google My Business listing and creating web page content to drive SEO. The way to remain relevant in an ever-changing environment is to maintain relevant SEO. Explore methods to review your SEO effectiveness in analytics, and metrics to judge whether you are making improvements.


James Dodd

James Dodd
Dealer Management Consultant

Jim joined NADA in 2009, and brings 22 years of auto-industry experience in wholesale, retail, consulting and digital advertising. Certified in Google Analytics and Google Ads, he continues to advise dealers on marketing strategies and web design to improve their online presence and performance. Prior to becoming a 20 Group consultant, Jim began his career with NADA as an account executive for Used Car Guide. Jim manages franchise dealer groups as well as an internet / digital management groups and continues to focus on innovative ways dealers can leverage analytics to improve their dealership's overall performance.