The Ultimate Service Advisor-- The Key to Technician Recruitment and Retention

Track: Dealer Learning Lab

Saturday, March 12, 2022 2:00 PM - Tuesday, June 14, 2022 2:20 PM


Dealer Learning Lab

Presenters: Brian Crossin

Is it possible to attract and retain highly proficient technicians without well-trained, talented service advisors? The service advisor plays a critical role in your service departments and technicians’ success. Explore the most effective strategies for maximizing technician proficiency.  


Brian Crossin

Brian Crossin
Academy Instructor

Brian Crossin is an NADA/ATD Academy instructor with 21-plus years of fixed operations experience, including 12 years as an award-winning certified master parts manager. Crossin specializes in process improvement, retail growth, e-commerce and change management. He is certified by the Association of Talent Development as a master trainer and is also certified in change management.