Crises often yield opportunities for learning and growth not possible under normal circumstances. The COVID-19 pandemic allowed dealerships to reevaluate and experiment with changes to schedules, staffing, practices, policies and processes, which generated a range of positive returns. Faced with social distancing and sanitization recommendations, dealerships adjusted daily operations virtually overnight without the preparation such big changes generally require. However, once lockdown restrictions were lifted, many dealerships quickly reverted to historical practices, forgetting the benefits they had been reaping. Examine ways to implement and sustain the innovative practices that emerged during the pandemic.