SEO in 2022: Show Up Better in Local Searches

Track: Marketing

Thursday, March 10, 2022 2:30 PM - Tuesday, June 14, 2022 3:30 PM

Room:

Location
W209

Presenters: Greg Gifford

COVID, inventory shortages and Google updates have drastically changed the marketing landscape. Look at how future-focused SEO tactics helped dealerships achieve all-time highs, even during the pandemic and inventory shortages. Study a detailed SEO playbook covering website content, inbound links, customer reviews and Google My Business. Learn which signals influence visibility in Google, and why a customized strategy is the key to future success. If you handle your own SEO, you'll learn what needs to be done; if you use a vendor, you'll know if your vendor is actually helping you or just cashing your checks.

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Greg Gifford
Presenter

Greg Gifford
Vice President of Search

Greg Gifford is the vice president of search at SearchLab, a boutique marketing agency based in Chicago. He has over 17 years of online marketing and web design experience, with the last 13 years spent exclusively in the automotive vertical. His expertise in local SEO has helped hundreds of businesses gain more visibility in local searches. Gifford graduated from SMU with a BA in cinema and has an obscure movie quote for just about any situation.