Retention Strategies that Bring Clients Back to You!

Track: Fixed Operations

Thursday, March 10, 2022 1:00 PM - Tuesday, June 14, 2022 2:00 PM



Presenters: Jennifer Suzuki

Explore several growth opportunities for one of the biggest challenges dealerships face: client retention. Knowing how to stay connected to clients will ensure your dealership culture is on-point; onboarding is relevant and pay plans promote this key aspect. With client retention actions in place, you will reduce costs to acquire clients, improve client spend, easily acquire used cars and improve long-lasting client relationships.


Jennifer Suzuki

Jennifer Suzuki

Jennifer Suzuki is the founder and president of eDealer Solutions Inc., an education and activity-based training company focused on improving the dealership sales and management process. Her 24 years of experience include in-dealership sales trainer; five-year NADA Academy guest instructor; seven-time NADA Show speaker; OEM, state association and 20 Group speaker; and Northwood University graduate. Suzuki's company helps develop up-to-date phone skills that convert online leads and phone calls to vehicle purchases.