Putting the I Back in Omnichannel

Track: Business Essentials & Innovations

Sunday, March 13, 2022 10:00 AM - Tuesday, June 14, 2022 10:20 AM


Dealer Learning Lab

Presenters: David O'Brien

In today's increasingly digital environment, dealers can't afford to ignore the individual players in their omnichannel. Whether emailing, calling, texting or selling in person, building trust in client relationships is critical to success. Ninety-one percent of customers say trust and credibility are tied with competitive price in their decision-making. Learn the skills needed to build relationships — virtually and on the lot. Follow the model of winning dealerships: uncovering needs and motivations, selling on value (not features), and moving sales and service customers down the funnel to the final sale.


David O'Brien

David O'Brien

David is the President/CEO of Quantum5, the first platform to transform dealership training and bridge the gap between the traditional and digital customer through relational selling skills. David grew up in his father's dealership and later worked in training positions with companies the likes of Aon/Resource and Earnhardt Auto Group before starting his company with The Predictive Index, eventually rising to be its largest distributor in the Americas. While working with The Predictive Index, David also created and managed MarCom Results Group, the largest independent provider of phone skills through the Marcom Technologies process.