Merge Your Website and Showroom Experiences

Track: Digital Super Track

Sunday, March 13, 2022 12:00 PM - Tuesday, June 14, 2022 12:20 PM


Dealer Learning Lab

Presenters: Kerri Wise

Successful digital retailing is more than just placing a widget on your website. It encompasses not just technology but a transformation of people and process.  Most car buyers are digital consumers, and we must shift our mindsets to think about the website experience as part of, not separate from, the showroom experience. Learn to blur the lines between your website and showroom, to deliver a seamless experience that adds efficiency to the process and converts more sales.


Kerri Wise

Kerri Wise
Chief Marketing Officer

Kerri Wise is Chief Marketing Officer at AutoFi, a leading commerce platform for end-to-end digital automotive sales and financing. Her career spans 23 years in automotive and she is a highly respected thought leader and speaker at major industry conferences and events. In 2020, Kerri was recognized as one of the Automotive News Top 100 Leading Women in North America. She is also the co-founder and President of Women of Color Automotive Network (WOCAN), a non-profit focused on diversity and inclusion in automotive. Prior to joining AutoFi, Kerri worked at TrueCar, Edmunds, and J.D. Power.