Dealer websites and digital marketing programs often lack the oversight, scrutiny and accountability needed to provide accurate and competitive data and action plans. Gaining the right aptitude and attitude regarding your digital presence is essential to take advantage of measured opportunities, avoid pitfalls and understand outcomes. Better understand critical measurement fundamentals, the basics for KPIs to hold vendors accountable (especially around paid media) and knowing when it’s time to cut your losses. Learn about websites and analytics, Google My Business, and Bing for Business, social media and more. Note: This session is interactive, it is recommended to bring your laptop or tablet with access to your accounts.