Digital Presence in Your Market

Track: Digital Super Track

Thursday, March 10, 2022 1:00 PM - Tuesday, June 14, 2022 2:00 PM

Room:

Location
W221

Presenters: Gary May

Dealer websites and digital marketing programs often lack the oversight, scrutiny and accountability needed to provide accurate and competitive data and action plans. Gaining the right aptitude and attitude regarding your digital presence is essential to take advantage of measured opportunities, avoid pitfalls and understand outcomes. Better understand critical measurement fundamentals, the basics for KPIs to hold vendors accountable (especially around paid media) and knowing when it’s time to cut your losses. Learn about websites and analytics, Google My Business, and Bing for Business, social media and more. Note: This session is interactive, it is recommended to bring your laptop or tablet with access to your accounts.

Share

Gary May
Presenter

Gary May
President

Experienced executive immersed in consulting, business development and sales strategy around digital marketing, eBusiness, branding, media, content and data segments within the Automotive dealership, OEM and portal arenas. Recognized and sought-after speaker at top automotive and non-automotive industry events. Using an educational approach, coupled with an effective client-centric focus, Gary is known for establishing profitable opportunities to grow sustainable business models utilizing strong fundamentals. His clients include progressive retail leaders and best-in-class solutions companies.