The Devil Is in the Digital

Track: Marketing

Saturday, March 12, 2022 1:00 PM - Tuesday, June 14, 2022 1:20 PM


Dealer Learning Lab

Presenters: Paul Crisci

Connect the dots between digital and traditional marketing channels with strategies that increase sales while lowering advertising costs. Learn what's working and how to choose the right vendors. Know that you do not have to be a data scientist to understand how to use digital marketing methods and techniques to increase sales and control your budget. Walk away with an action plan you can implement immediately. And develop a solid plan on how to fix your BDC issues without spending a dollar more than you already are.


Paul Crisci

Paul Crisci

Over more than 20 years, Paul Crisci has worked as a dealership salesman, sales manager, F&I manager, Fixed Ops managerand general manager. Crisci was named #10 in the country for Chrysler sales as a salesperson and has won numerous awards running high-volume dealerships. He left the auto industry to pursue his passion for marketing opening Park Group Solutions, a full-service marketing and consulting agency specializing in automotive, 17 years ago. As a consultant and marketer, Cresci has helped numerous dealers create comprehensive marketing plans that have successfully lowered their cost per sold while increasing sales.