Develop a Service-drive Sales Team

Track: Fixed Operations

Saturday, March 12, 2022 10:30 AM - Tuesday, June 14, 2022 11:30 AM



Presenters: Kristin Williams

Much of your fixed operations' success centers around advisor/customer interaction in the service drive. Your advisors must be able to sell to your customers, and communicate with them professionally and effectively. Master identifying your customer service team leader in the drive, and building a fixed operations sales team around the talents and skill set of your advisor team. Learn how a dealer followed a three-step plan to implement a dynamic selling team, resulting in a gross profit increase of 40% on their customer pay work.


Kristin Williams

Kristin Williams
Dealer Development Manager

As a product of the retail car business working in her family's dealerships, Kristin's role as Dealer Development Manager at DealerPRO Training has been a natural fit for the passion and experience Kristin brings to the automotive industry. Kristin works with Dealer Principals, General Managers and fixed operations departments across the U.S. and Canada, building relationships that focus on improving customer experience, increasing gross profits and achieving higher CSI in fixed operations. Having spent many years in sales and marketing within the corporate sector achieving top sales performance numbers, she knows the skills and processes required for high achieving Advisors and BDC reps.