Creating a Diverse Workforce: How to Attract a New Candidate

Track: Human Capital

Friday, March 11, 2022 10:30 AM - Tuesday, June 14, 2022 11:30 AM



Presenters: Erikka Wells

Dealers know having a diverse workforce that reflects the makeup of their communities is in the best interest of their business; but attracting and retaining that workforce can feel like a daunting task. Uncover why traditional recruiting efforts fail and learn how changes to your people strategy can result in a more diverse workforce.


Erikka Wells

Erikka Wells
Vice President

Erikka Tiffani Wells is a Sales & Training Manager at Volkswagen of Marion. Her automotive career began in 2005, working as a service writer for a NAPA Auto Care Center. Erikka was recognized in 2017 as one of the top Sales Managers for the Audi Southern Region, during her 7 year tenure at a large automotive group in Atlanta. Her accomplishments include being honored as one of Automotive News' 40 Under 40 for 2021. Erikka is the vice president and co-founder of WOCAN- Women of Color Automotive Network, a non-profit focused on diversity and inclusion in automotive.