Attract, Train and Retain Fixed Operations Personnel

Track: Fixed Operations

Thursday, March 10, 2022 2:30 PM - Tuesday, June 14, 2022 3:30 PM



Presenters: Ed Roberts

The American workforce has struggled to keep their businesses staffed; and the automotive industry has not been immune. Prior to COVID, everyone talked about how to get technicians. COVID has only intensified the need for personnel, with not only technicians, but loyalty of employees in all aspects of the dealership. Those just entering the workforce aren't just interested in pay or title, they want a career path. Learn how to attract people who want to better themselves, invest time in them and keep them at our stores taking care of our customers.  


Ed Roberts

Ed Roberts
Fixed Operations Director

Ed Roberts began his time in the automotive world as an Apprentice, with his career stretching to positions such as a Master Technician, to a Technical Service Engineer for Ford, Service Manager, and is currently the Fixed Operations Director at Bozard Ford Lincoln in St. Augustine, Florida. Over his twenty-nine-year career he has spent some time with Toyota Dealerships and Ford Motor Company.<br> Over the years, Ed has been recognized multiple times for his leadership, innovations and achievements in Fixed Operations, most recently named as one of thirty Automotive News Allstars for 2020.