Anatomy of a Digital Audit

Track: Digital Super Track

Saturday, March 12, 2022 3:00 PM - Tuesday, June 14, 2022 3:20 PM


Dealer Learning Lab

Presenters: Bill Parlaman

Learn how important it is to protect your digital marketing investment by effectively auditing your advertising campaigns. Follow simple checkpoints to better understand each digital touchpoint, including paid search, search engine optimization and website merchandising channels.


Bill Parlaman

Bill Parlaman
Chief Marketing Officer

Bill Parlaman is one of the founding thought leaders in digital marketing and Search Engine Optimization space. Prior to joining Stream Companies, Bill founded his own inbound marketing agency and has taken that experience into a leadership role at Stream Companies where he leads a team of sales and marketing professionals, fosters client relationships, and enjoys partnering with dealers to solve their biggest sales and marketing problems.