The car business was just blasted years into the future. The COVID-19 crisis has compressed and accelerated trends that would have taken years to play out. How dealers respond will chart the course of their business for the foreseeable decades.
Rick Ricart was an early pioneer in remote selling and transformed his dealership around a digitally-driven and customer-centric process. The Ricart Automotive brand has rallied around the promise of speed, convenience, and transparency, and the results have been extraordinary. Through real-world examples, Joe St. John, Head of Digital Retail at AutoFi, and Rick will break down exactly how dealers can respond to the current market conditions to thrive with digital sales and financing.