In February 2020, automotive industry researcher Glenn Mercer completed an update to his report, “The Dealership of Tomorrow: 2025,” which NADA commissioned
to help dealers plan for the future.
Mercer’s update, “The
Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change,” provides additional insights into the internal and external challenges and developments that will more broadly impact the automotive retail industry, further allowing dealers to
prepare for the forthcoming changes.