Seminars: Variable Ops - Pre-Owned

Variable Ops - Used - Seminar


DESCRIPTION

In this seminar, students explore used vehicle inventory under an investment management approach, with in-depth analysis of turn elements, e-commerce and digital marketing. Students will be further challenged to evaluate traditional automotive strategies in the context of retailing in the internet age.


KEY AREAS COVERED

  • Used vehicle departmental profitability
  • Inventory aging and investment analyses
  • Appraising, pricing, reconditioning, sourcing, and wholesaling
  • Evaluating the relationship between volume and gross
  • Digital marketing including search traffic, SEO, SEM, conversion, mobile, analytics, reputation management, and video
  • Converting leads to sales

PRICE: $2,195

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SCHEDULE
Variable Operations Management

Pre-Owned | January 4-February 8 | Live Online | Tuesdays | 6pm-9pm