Week 4: Variable Ops 1 - Pre-owned Vehicles

Students explore used-vehicle management, digital marketing, and showroom control. Students will be further challenged to evaluate traditional automotive strategies and analysis in the context of retailing in the internet age.


  • Used-vehicle departmental profitability and inventory aging analysis
  • Appraising, reconditioning, sourcing, and wholesaling
  • Evaluating the relationship between volume and gross
  • Digital marketing including SEO, SEM, conversion, mobile, analytics, reputation management, and video
  • Converting leads to sales