Week Four: Variable Ops 1 - Pre-owned Vehicles

NADA AcademyWEEK FOUR

VARIABLE OPERATIONS 1 PRE-OWNED VEHICLES

 

Explore used-vehicle management, digital marketing and showroom control. Evaluate traditional automotive strategies and analysis in the context of retailing in the internet age.


AGENDA

Used-vehicle department profitability and inventory aging analysis

Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn

Evaluating the relationship between volume and gross

Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video

Converting leads to sales


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