Your Data … Or Is It? Meeting Evolving Consumer Demands

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Brad Miller, NADA; Tony Rimas, Fraser McCombs Capital; Jane Copeland, API International; and James Druzbik, Group 1 Automotive

The data that resides in your DMS and other systems is one of your most valuable assets, but dealers often cannot maximize the use of that data, either for business needs or to satisfy their customers. A panel of experts will: discuss the current dealer data landscape; explain why the current situation costs dealers and hurts consumers; and make recommendations to ensure this information is better utilized to enable dealers to meet consumer expectations for today and tomorrow.

Tags: NADAShow, 2018, N18DTM13, legal, regulatory, compliance, dealer management system, DMS, data, strategies

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