NADA Executive Staff
Vice President, Dealership Operations
Hal Wurster is vice president of business development and marketing for the Dealership Operations group of NADA and its American Truck Dealers (ATD) division.
Wurster has 18 years of marketing and sales experience in the auto industry. In 2012, he was named Marketer of the Year by Advertising Age as a part of the Chrysler Group LLC Team Award. Wurster received the Most Valuable Player award at Compete Inc. (now a part of Millward Brown Digital), and was recognized nationally for performance and team leadership at Ford Motor Co.
Prior to joining NADA, Wurster worked for Fiat Chrysler Automobiles in Auburn Hills, Mich., where he held a number of positions from 2008-2016, including director of retail marketing, head of Chrysler brand marketing and communications, and director of the mid-Atlantic business center. Throughout his tenure at FCA, Wurster helped rebuild the retail marketing efforts for more than 2,500 dealers across the United States as Chrysler emerged from bankruptcy, and he led the marketing, product and public relations of the National Dealer Council sub-committee from 2010-2016. Wurster orchestrated and executed high-profile, multilevel advertising, partnerships, media plans and retail sales promotions aimed at improving the franchise network's advertising credibility, consumer appeal and combined marketing effectiveness with the Chrysler, Dodge, Fiat, Jeep and Ram brands.
From 2006-2008, Wurster was managing director of automotive and director of client service for Compete Inc. of Boston (now a part of Millward Brown Digital). He was responsible for helping automakers improve their online and offline marketing effectiveness to bolster sales, profits and market share. Wurster led Compete's client service and sales team across industry leading brands, such as Chrysler, Ford, Hyundai, Jaguar, Lexus, Lincoln Mercury, Mercedes, Mini, PCNA, Subaru, Suzuki, Toyota, Volvo, and VW, as well as third-party firms, such as J.D. Power and Associates and R.L. Polk, now a division of IHS.
From 1998-2006, Wurster held a number of sales and marketing positions for the Midwest and mid-Atlantic regions for Ford and Lincoln Mercury.
Wurster received a B.S. degree in business administration from Wayne State University in Detroit, Mich. He is a member of the Alliance for the Chesapeake Bay and the Chesapeake Bay Maritime Museum, and was past a president and board member of the Greater Corktown Economic Development Corp. and the Corktown District Council, City of Detroit. Wurster lives in Annapolis, Md., with his wife and son.