The Lego Master Builder's Guide To Local SEO For Car Dealers

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Greg Gifford

Local SEO is vital to the success of every dealership, yet many dealers still don't invest in SEO (either internally or through a third party). Every shopper has a smartphone, and voice assistants are a fixture; if you're not found when a buyer begins to search, you're out of the game. This session will explain which factors influence the visibility of your dealership in searches, based on in-depth research that reverse engineers Google's local algorithm for dealers. You'll find out exactly what you should be doing, both on your site and off, to ensure that your dealership is found wherever customers are searching.

Tags: NADAShow, 2018, N18DE15, marketing, communications, search engine optimization, SEO, algorithm, Google, strategies


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