Strengthen Your Short-Term and Long-Term Customer Impact with Powerful Data

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Kyle Nations

Charles McDonald

Customer equity is key data for dealerships and a powerful indicator of readiness-to-buy. However, if dealers focus solely on it for their marketing strategies – or on any one piece of customer data – they miss a vast number of opportunities and suboptimize customer experiences.

 

Join Kyle Nations, Senior Manager of Corporate Training, and Charles McDonald, Marketing Communications Manager, from AutoAlert as they review and discuss valuable data insights and how they combine to reveal even more opportunities for meeting customers’ needs and growing sales and retention through data-backed marketing.


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