Sales Associate Productivity: The New Model

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Mike Lucki

Michelle Denogean

With dealers forced to do more with less while retailing during the COVID-19 pandemic, most dealers realized that the productivity of their Sales Associates increased. When considering organizational structure, this productivity adjustment has many dealers considering innovative solutions.

Join NADA Academy Instructor, Mike Lucki, and Roadsters CMO, Michelle Denogean, as they share results of a survey that shares insight on adjusted productivity expectations and how dealers are adjusting their organizational structures to maximize profitability. If the process aligns with technology it can turn Sales Associates into Ironman.


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