DMS Data: Removing Barriers to Access and Innovation

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Mike Trasatti

Cliff Banks

Will the DMS of the future look more like a gatekeeper or a data hub? As we look at some of the recent developments in the industry’s battle to remove existing barriers to data access lets consider how dealers can best position themselves to derive value from their own data and benefit from continued dealer tech innovation.

Mike Trasatti, CEO of DealerBuilt, and Cliff Banks, President of Banks Media Enterprises, as they discuss the evolving and strategic role of data within the retail automotive space and how various industry stakeholders are seeking to harness this valuable asset. The discussion will focus on the role of the DMS (dealer management system), as it sits at the intersection of data flowing between dealers, their other dealer tech providers, OEMs, and end consumers.


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