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NADA Applauds Auto Alliance for Launching New Data-Driven Study on Recalls
WASHINGTON (April 28, 2015) - The
Alliance of Automobile Manufacturers
on Tuesday announced a
major research initiative
to study consumer attitudes about vehicle recalls and reasons why free repairs are sought or not sought. The research is the first collective effort to understand what motivates consumers to get their recalled vehicles repaired.
Peter Welch, president of the National Automobile Dealers Association (NADA), released the following statement in response:
"NADA is a strong supporter of data-driven efforts to improve recall completion rates, and the Alliance of Automobile Manufacturers continues to be a leader in using consumer data to identify the most effective, most efficient and most consumer-friendly ways to increase recall repair rates. The Alliance's new initiative should provide important insights, and we hope policymakers closely examine the results in order to make fully informed decisions about such an important policy matter."