As dealers know, a brand is perhaps their most important asset. That’s why earlier this year, NADA launched a new logo after many decades. The updated logo—which you now see throughout the website—is part of a major corporate rebranding and coincides with ongoing efforts to refocus the association around its core advocacy efforts in Washington, D.C. As part of the overall rebranding, ATD has a brand-new logo that ties it more closely with NADA. And NADA’s political action committee—formerly known as DEAC (the Dealers Election Action Committee)—is now NADA PAC. Above is a look at the new logos, with past logos below.