In 2017, NADA launched “NADA100,” a yearlong celebration of its 100th anniversary kicking off at the convention in New Orleans. NADA is now preparing for new health-care and other possible legislation as well as changes the incoming Trump administration might make to regulatory agencies such as
In addition, NADA is launching a new promotional campaign, called MyDealership.org, with engaging video stories from customers, dealership staff and dealers. The videos—pushed heavily on social media—highlight how dealerships benefit consumers with affordable vehicles and financing, and also benefit communities
with long-term economic benefits like well-paying jobs and sales tax revenue.
NADA is always looking to the future, and that is especially true as the association turns the corner on its first 100 years. A recent study, The Dealership of Tomorrow: 2025, was prepared for NADA to look at retail auto-industry trends. The forecast is bright for
dealers, showing how their businesses will remain the dominant way vehicles are sold and serviced.
Yet there will be plenty of changes down the road, especially with digital dealerships and autonomous vehicles on the horizon. But as the past century has shown—from world wars and recessions to onboard diagnostics and mobile apps—
dealers certainly know how to adapt. ❖