Let’s Keep the Momentum Going

Sharpen your game plan for the year ahead at the NADA Convention and Expo

William P. Underriner — January 2013

COMMENTARY
  
Underriner
2012 NADA Chairman
New-car and light-truck sales are leading an economic recovery. Sales were up 13 percent in 2012, reaching nearly 14.5 million vehicles. It was the best sales year since 2007.

The good news is several factors that led to stronger sales in 2012, such as pent up demand, an aging vehicle fleet and the availability of low financing rates on auto loans, are expected to contribute to higher sales this year as well.

In business, just like sports, momentum can be a game changer or it can shift on a dime with undesirable results. Sports also teach us the importance of teamwork to achieve and maintain success.

So, how can individual dealerships across the country keep the momentum going?

One way is to stay focused on the things we can control. Looking ahead, the NADA Convention and Expo in Orlando, Feb. 8-11, offers dealers a significant opportunity to build on the momentum we established last year.

In fact, “Momentum” is the theme of the convention. Passion for knowledge, increasing productivity and motivation are all key components of sustaining positive momentum.

There’s a lot to learn at the NADA convention, not just for dealer principals but key dealership staff as well. We’re strongly encouraging dealers to bring a team of employees, including general managers, CFOs, F&I personnel and sales, service and parts managers.

The entire lineup of convention workshops – which are new – will provide dealers and their managers with solutions they can implement right away; dealers can meet face-to-face with automaker executives at the franchise meetings to set goals and objectives for the year; and hundreds of companies will be exhibiting innovative products and services for dealerships on the expo floor.

Invest in your future. Brighter days are ahead. Let’s keep the momentum going.

We look forward to seeing you in Orlando.

For more information or to register, visit www.nadaconventionandexpo.org.

Bill Underriner
NADA Chairman